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Designing My Logo

Designing My Logo

By elizabethsanders on January 18th, 2011 in Artistic Process with No Comments

As most projects go, designing my logo progressed through many different stages. I started off old school pen and sketchbook style before I even touched a mouse. With not much luck there, I started looking at different sans serif fonts. Fonts have always inspired me, and I think it’s interesting how typography itself can be art.Logo Sketches

I knew I wanted my logo to resemble an icon, like most successful logos do. Something that looks like I could easily make a stamp out of, and works well in color as well as black and white.

I found a font called Cyclo and saw some potential. I downloaded it and created outlines from it in Illustrator. From there I squared off the rounded edges and started playing around with my initials. I came out with the first stage of my design that like my goal, was iconic but looked almost a little too much like the Chanel logo or something that had already been done before. What I did like about it was that I could have played around with the diamond symbol that it made when the letters overlapped.

Cyclo Font

Logo Stage 1

My final design is similar, but with the letters just backed up touching. I like this one better because it is simple and to me, looks like a designer logo.

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